Great White Oblivion is a NYC based Alternative Rock / Electronic project, founded in 2009 by Lior Magal. As its main producer, singer, songwriter, and instrumentalist, Magal is the only official member of Great White Oblivion and remains solely responsible for its direction.

GWOs unique alternative sound incorporates raw electronic driven rhythm, textural richness, massive distorted guitars, trance-infused ambience, and a distinct peaceful voice, tremendously intimate, which conveys the projects positive message, and defines its singular identity.

Influenced by bands like Pink Floyd, The Cure, Radiohead, Thom Yorke, Coldplay, Massive Attack, NIN, The Crystal Method, and Muse.