Location:
USA, NY

Category:
Rock / Pop

Try if you like:
Animal Collective, Talking Heads, Tripping Daisy

The interestingly titled The Binary Marketing Show are a experimental noise pop group coming from Brooklyn. Pattern marks the groups third full-length album and it is the first I have heard of the band. 

The music can only really be described as revolutionary. Think of bands like Tripping Daisy and Talking Heads, throw in some electronic samples and if the weather is just right you might come up with something resembling The Binary Marketing Show. The band even delves into lo-fi territory at times reminding this reviewer of Guided By Voices ("Tesseract"). And yes, they do run some parallel lines with the mighty Animal Collective although not quite as apparent. At times I hear a heavy blues influence even though it may not be on purpose. More blues type patterns in the song structure but then the layers of static and samples start to mess with it ever so slightly.

There is nothing on the album that is grating, which happens with so many "experimental" bands. Most tracks take a listen or two before you really start to get it. One such song is "Shut Up Kathy". It has a very hypnotic rhythm to it but then starts to unfold the different harmonies and such. Songs start out with very little and then have more and more textures layered into the mix, working up a wonderful archaic fervor. 

If you like experimental pop or rock music then take some time to get to know The Binary Marketing Show. There are some very talented and interesting musicians on board that can delight in their delivery. Pattern goes down as one of my favorite "unhyped" albums of the year so far.