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Artist Development: Foolproof Your EPK In Five Steps

posted May 27, 2015, 8:40 am by Guest Writer | Filed Under Artist Development, Editorial, General Interest | comment Leave a Comment


written by Cassie Lane

Foolproof Your EPK With These Five Steps Plan To Get Your Music Featured in Major Websites

Don’t waste your time. No matter how good your music is, if your EPK sucks it’s no use. You’ve wasted your time on the EPK that will not get you more press.

While EPKS are considerably excellent for landing more gigs or gaining sponsors, it’s sole purpose is to gain you more press. Just with it’s content your EPK file should grab a journalist’s attention and give them a clear idea of what they can write about. After all, what’s the point of writing about you if it doesn’t tell them how awesome you are?
fivefoolproof
So to ease your mind and ensure you that your EPK is effective here is a five step plan for getting that EPK to work for you, not against you.

  • Step 1.
  • Use high resolution pictures.

    Have you ever found yourself completely caught up in a website? What was it that grabbed your attention? Did it have to do with the rich multi-media and pictures? High resolution pictures engage viewers and get them to connect. Remember that saying, “a picture is worth a thousand words.” Let’s make sure those words are good ones. By having these high resolution pictures it gives the viewers a way to connect to the visual aesthetics of your brand.

  • Step 2.
  • Include reviews, past performances and client lists.

    These are facts of your career. This funny thing about “facts” work as a solid piece of content because it has something that people look at . Firstly, it leads to lend you credibility. Secondly, it’s aligning you with well-known artists, establishments or brands.

  • Step 3.
  • Make your EPK pdf file interactive.

    Putting your bio, experience and social media stats onto a one sheeted document falls flat when you actually make more work for the viewer to check out your links. No one wants to copy and past all your links. They want a one-click solution so they can be sent right to your destination. It could be your website, your social media profile or even directed to opening their email application to crafting an email already addressed to you.

    fivefoolproof2

  • Step 4.
  • Put the time and effort into your EPK.

    Remember, having a quality EPK that will work for you takes a little elbow grease. To make sure you’ve got everything you need before you create your EPK, here’s a free checklist you can download. That way you will have everything you need when the time comes to craft your EPK. When you are ready to create your EPK, you can do so in Microsoft Word easily.

    Watch the video below to see how.

    You can also make your EPK in Microsolf PowerPoint.
    Check the video below:

    And if you want to make your EPK look like this:

    You might want to consider getting an Interactive EPK done for you or I can show you the way if you give me a shout.

  • Step 5.
  • Package the contents and deliver with ease.

    Hands down, the best way to get your information to the key players is to enclose a .zip file or folder of all your EPK contents into a cloud-based drive. Some of the services you can use are:

    Google Drive
    Dropbox
    Sendspace

    So follow the steps and get your music featured.
    You got this.

    About the Author:

    Casie Lane is an American DJ based in southeast Asia and CEO of The Deejaypreneur a company dedicated to helping DJs and electronic music artists around the globe turn their craft into a real business.

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