I ran across this article today:
Apple has approved an iPhone application from the Nineties alternative rock group The Presidents of the United States of America. The PUSA app sells for $2.99, and lets you stream the band’s entire catalog of music, which includes hits like “Peaches” and “Lump,” over a Wi-Fi or cellular connection. Fans who buy the app also get access to premium content like the band’s original 10-song demo tape Froggystyle; a link to buy PUSA songs on the iTunes store; outtakes and live recordings that will be updated regularly; and links to the PUSA blog.
It all seems fine and dandy. Fans will pay $3 for full access and anytime access to an artist’s catalog. Do you think these guys are in the right ball park? I tend to think that there is a little too much similarity to a subscription model here, which we know doesn’t work. Some artists would be more valueable than others. Think about Bob Dylan’s application. But then a new band like Fleet Foxes might not seem that attractive. But if the $3 app would allow you first access to new material then we might be onto something. Especially as bands start to move away from the album style of music output. What do you think?