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Today Cults will debut the long awaited video for their lovelorn track “You Know What I Mean” on NPR’s All Songs Considered: http://www.npr.org/blogs/allsongs/2012/02/08/146462475/the-dark-romance-of-cults-you-know-what-i-mean

The songs “quiet/loud dynamic that ramps up the drama with every chorus” (Pitchfork) was released in early 2010 and has become the band’s crowd entrance point of no return. The video was directed by Isaiah Seret who also collaborated with the band for their controversial video for “Go Outside.” And if you look closely, you may recognize a few familiar faces…

Cults spent the majority of 2011 capturing fans with their sugary-sweet, ominous coated 60’s pop jams packaged in reverb. To reinvigorate followers in 2012, the band surreptitiously released a cover of Leonard Cohen’s “Everybody Knows” for ‘Old Ideas with New friends,’ played a sold-out NYC show with guest appearance by Freddie Gibbs on “Bad Things” and made their television debut playing “Abducted” on Late Night with Jimmy Fallon (see clips below.)

The band played a handful of east coast dates last month to which the Washington Post raved: “Less than two years later the mystique has disappeared, but a standout pop band has emerged.”

Cults, outfitted with some hypnotic visuals and a beefed up set list, will hit the road this March headlining over 30 dates across North American. The tour kicks off with a sold-out performance at Maxwell’s in Hoboken on March 2nd and sees the band making a stop at SXSW, then heading west to play San Francisco and Los Angeles, before they head back east.

Cults on tour:

3/2          Hoboken, NJ                  Maxwells *SOLD OUT

3/3          Baltimore, MD                      Ottobar

3/4          Carrboro, NC                        Cats Cradle

3/6          Atlanta, GA                            The Earl

3/7          Birmingham, AL                   Bottletree

3/9          Orlando, FL                           The Plaza Live

3/10        Baton Rouge, LA                 Spanish Moon

3/11        Houston, TX                          Fitzgerald’s

3/17        El Paso, TX                           Lowbrow Palace

3/18        Tucson, AZ                            Club Congress

3/19        Phoenix, AZ                           Rhythm Room

3/21        Solana Beach, CA               Belly Up Tavern

3/22        Los Angeles, CA                  Music Box

3/23        Pomona, CA                         The Glass House

3/24        Santa Barbara, CA              Velvet Jones

4/3          Santa Ana, CA                      Constellation Room

4/4          San Francisco, CA              Great American Music Hall

4/5          San Francisco, CA              Slims

4/6          Portland, OR                         Wonder Ballroom

4/7          Seattle, WA                           Neptune

4/9          Vancouver, BC                     The Rickshaw Theatre

4/11        Salt Lake City, UT                Urban Lounge

4/12        Denver, CO                           Bluebird Theater

4/13        Boulder, CO                          Fox Theatre

4/14        Lawrence, KS                       The Granada Theatre

4/16        Minneapolis, MN                  Fine Line Music Café

4/17        Madison, WI                          Majestic Theatre

4/18        Milwaukee, WI                      Turner Hall Ballroom

4/20        Chicago, IL                           Metro

4/21        Bloomington, IN                   Rhinos

4/22        Ferndale, MI                          The Magic Bag

4/23        Buffalo, NY                            Mohawk Place

4/25        Toronto, ON                          Phoenix Concert Theatre

4/26        Montreal, Quebec                Corona Theatre

4/27        South Burlington, VT           Higher Ground

4/29        Northampton, MA                 Pearl Street Nightclub