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I had created a new television show called EDGETV on the ABC affiliate here in Boston as a fun side project. I tried to find a publicist to help promote it and couldn’t. “So, I ended up doing it myself. And voila..a career was born.

For the artists out there trying to help themselves, what are some of the largest mistakes an unsigned artist can make?

Sending out mass e-mails (gets immediately deleted), using the genre R & B (kiss of death), hiring a manager (never works out at this stage of a musicians career).

For the specialists of the future reading, what makes a good publicist?

I am sure there is a school you can go to learn about being a music publicist, but, I didn’t go to it.I have a BA in Political Science. But, I learned quickly how to draw attention to events and artists.

Over the years, you’ve done P.R. for some fantastic bands, what artist has been the most fulfilling?

C’mon.

Name four artists you grew up listening to as a kid.

When I was a kid, I lived next door to Steven Tyler ( Aerosmith) so I was of course a huge fan. I loved INXS, Duran Duran, Cameo, Heart , Fleetwood Mac, Heart, Jethro Tull, Leon Russell, Sade The B-52′s and I was addicted to Santana.

iOs or Droid?

Blackberry

Do you prefer Amazon or iTunes?

Amazon

Word Association

-what’s your first instinctual response to the following:

Romney…Is he wearing his magic underwear today?

Journalists… Exhausted

Newspapers… Irrelevant

2012…Busy

Social Media…Boring

Obama… Big Heart

The Rainmaker Media Group is based in Massachusets, we’ve noticed the majority of genres out of there are Hip Hop and Metal, do you see any other genres flourishing locally?

I do live and work in Boston, Ma. However, I have worked very few bands based out of Boston since starting The Rainmaker Media Group in 1996. Half of my clients live in Europe, Australia, New Zealand. The other half here in The USA, Canada and South America. I have extremely eclectic taste in music. The one genre you will never see me work is Hip Hop & Rap.

What makes a good publicist?

In the end, a good publicist is one that has long held & trusted relationships with the media. When you pay for a publicist, you are paying for that. 2012 marks our 16th year anniversary..amazing!

When you’re done and retired, what will you want the music industry to feel about The Rainmaker Media Group?

I will never retire.