If you’ve ever wondered how independent artists end up gaining so many fans then this blog post will show you a couple of ways that you and your band can promote yourselves and gain more followers. It takes a lot of hard work and patience but it is worth it in the end.
The internet is one of the best places for indie artists to make themselves well known. Think about it in terms of the card game Poker. Once upon a time, you could only play the game using a deck of cards. However, internet sites like partypoker which allow users to play Texas Hold’em etc, brought the game into public awareness, and suddenly its popularity expanded beyond recognition. Bands have found the internet to have a similar effect on their increasing fanbases. Bands upload their songs to websites like MySpace, YouTube, or even publish their original music on iTunes nowadays, so when a potential listener is looking for something new and different, or even just some interesting background music, they’ll search through these sites.
But what helps indie bands gain so much popularity?
If you have a great song which you plan to release, you can’t just let the chips fall where they may. Marketing your band is very important. You have to do more than just announcing your new single on Facebook or tweeting about it a few times. You are sure to have invested a lot of money into your band, so real marketing is often required in order to make the money back. You can gain more followers by doing live shows, interviews, guest appearances and more. Just remember that many successful musicians put just as much time into promoting their music as they do making it.
Online fan base
The internet is the perfect place to build up relationships with existing fans as well as gain new ones. It’s important to have your own website where you can link to your Twitter and Facebook accounts too. Try and drive traffic to your site and direct people to sign up to your mailing list. Once a fan is on your mailing list, you can build up stronger relationships by communicating with them on a regular basis. The great thing about having your own website is that you can cleverly structure your pages in a way that can guide your visitor to do exactly what you want them to do. For example, if you want to make song sales, simply divert them to a page with your best audio samples and include a ‘buy now’ button.
Rome wasn’t built overnight, they say. The poker gaming sector didn’t expand purely from word of mouth. A lot work went into that. Your favourite bands didn’t sell out arenas by twiddling their thumbs and hoping for the best. Play music as much as a professional poker player practises the game, write music whenever you can, and learn as much as possible about self promotion.