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Mingling with Media Masters MediaPass CEO Malcolm CasSelle and Music Video/Film Director Anna Wilding

posted May 16, 2013, 9:37 am by Carlita | Filed Under Editorial, General Interest, Interviews | comment Leave a Comment


digital hollywood

Being an entertainment writing aspiring Angeleno, a lucky opportunity arose recently to attend the Digital Hollywood Los Angeles spring conference at the end of April. For four days, music, TV, movie, advertising and communications execs got together to share advice on breaking into the biz, where to obtain funding for your indie movie or music projects, getting more bang for your marketing buck and leveraging different platforms for your content. All things as an indie artist, filmmaker or writer can be forgotten but you should know, trying to make a decent living in the wonderful fickle and unforgiving entertainment biz, reaching as many supporters as possible.

With press access, I floated (or ran) between conference track discussions dedicated to women marketers and entertainers, Hollywood power players, Hispanic media and communication opportunities and more. My head swirled with lots of info on metadata, retweets, likes and audience reaches, Oh My (or Oh Sh-t!, depending on you look at it)! As a fan of “In Living Color” and “My Wife and Kids”, I happily met Damon Wayans the second night of the conference and nerdily said “Homey don’t play that!” which made him laugh, before his panel on using digital broadband distributors to create original content. He was just as funny and engaging in person as he is on screen.

I also got the chance to connect 1-on-1 with Malcolm CasSelle, the CEO of MediaPass which offers media outlets, TV personalities and artists a paywall interface flexible enough to offer certain pages free but charge subscribers a customizable fee for exclusive content. A novel and smart idea for artist, blogging and media sites with a lot of user traffic. Would this make sense for you? Check out the video below and visit the MediaPass site for more info!


Last but not least, I chatted with entertainment guru, New Zealander Anna Wilding who’s acted, written, film produced and directed music videos for artists like The Rolling Stones as well as documentary films including award-winning “Buddha in the Wild: Monk in a Hut”. I was excited to speak to such an accomplished artist about her storied past, her charity efforts and her music video directing experience which yielded a funny story about working with Mick Jagger and being onstage with the Red Hot Chili Peppers. Peep the interview soundclips below and visit Anna’s site to get more details on upcoming projects and her film company!

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